Credibility not Celebrity | 451life

Credibility not Celebrity

Credibility not celebrity

451life was founded on a desire to bring a real experience of the world of lifestyle to a wide audience. Our channel is home to established and emerging chefs, writers, designers, artisans and makers. We work with them to make beautiful films expressing their vision and showing their process and we commission original and engaging short form writing.

We like to get to know people. We like to get under the skin of their process and inspiration. 451life is about discovery and passion – we work with people who love what they do. Our mantra is credibility not celebrity. is supported by a team of luminaries from film, digital media, ecommerce, membership, publishing and lifestyle brands. We have a growing roster of inspirational and influential writers, chefs, garden designers, designers and artists working with us and our collaborative approach to film making and commissioning is unique. Our team have been immersed in this industry – we are woven into its DNA. Most importantly we are fans. is the place to go for something special. We offer an experience of lifestyle that is personal and authentic. Our contributors also share the fruits of their labours with our audience with early bird and exclusive offers on their products and invitations to any talks, workshops, dinners or festivals they are appearing in or hosting.

We want our audience to enjoy and deepen their experience of 451 and will soon be offering membership.


Members of will benefit from amazing offers from our talented contributors, invitations to very special events and unique content.

Members will also receive regular newsletters with behind-the-scenes news about content in the pipeline and early bird opportunities to events and offers.

To register your interest in membership please email We will keep you in touch with the launch date.